1. Data Controller Identification
The data controller responsible for the processing of personal data across this website is:
Show Zacher Outdoor Guides Ltd.
Company Registration Number: SC649218
Registered Jurisdiction: Scotland & the North Sea Basin, United Kingdom
Registered Address: 14 Fjordmark Way, Torghatten Wharf, Kirkwall, Orkney & Shetland Islands, KW15 1FL, United Kingdom
Direct Privacy Inquiries: [email protected]
2. Scope & Applicable Law
We process all personal information in strict compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and where applicable, the EU General Data Protection Regulation (EU 2016/679).
3. Information We Collect and Process
We only collect data that is strictly necessary to maintain the integrity of our digital field guides, respond to route inquiries, and prevent abusive activity:
| Data Category | Source / Mechanism | Legal Basis | Retention Window |
|---|---|---|---|
| Contact Inquiries (Name, Email, Subject, Message) | Directly submitted by you through the Contact form | Consent & Legitimate Interests (Art. 6(1)(a) & (f)) | 12 months following inquiry resolution |
| Technical Access Logs (Truncated IP, Browser Type, Timestamps) | Server edge routing logs upon page requests | Legitimate Interests (Server security, fraud prevention) | 90 days rolling log retention |
| Cookie Choices | Stored in local browser storage on your device | Legitimate Interests & Compliance with ePrivacy | 12 months or until cleared by user |
4. How We Use Your Data
We process your personal information strictly for the following purposes:
- To review, evaluate, and reply to field inquiries, trail safety reports, or editorial corrections sent to our desk.
- To diagnose infrastructure issues, mitigate denial-of-service threats, and secure our publishing systems.
- To honor your cookie and telemetry consent choices across browsing sessions.
- To comply with regulatory or legal record-keeping obligations under United Kingdom law.
We do not sell, rent, broker, or trade your personal information to commercial advertising networks, data brokers, or behavioral analytics conglomerates.
5. Third-Party Subprocessors & International Transfers
We maintain our hosting and database systems within high-security data centers situated inside the United Kingdom and the European Economic Area (EEA). If technical subprocessors (such as edge content delivery networks or secure email relays) process queries outside these territories, transfers are governed by UK International Data Transfer Agreements (IDTAs) or standard contractual clauses approved by the European Commission.
6. Your Statutory Rights
Under applicable data protection legislation, you hold the following rights regarding your personal records:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete records.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your contact data when no legal requirement exists to retain it.
- Right to Restriction: Request limitation of processing under specific circumstances.
- Right to Object: Object to processing based on legitimate interests.
- Right to Withdraw Consent: Revoke consent at any moment without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, send a verified request to [email protected]. We respond to all verified requests within thirty (30) calendar days.
7. Supervisory Authority Oversight
If you have concerns about our data handling practices that we have failed to resolve, you possess the legal right to lodge a formal complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Website: ico.org.uk
8. Updates to this Policy
We periodically review our privacy framework to reflect evolving legal requirements or adjustments to our guide network. Any revisions will be published on this page with an updated effective date.
Effective Date: March 28, 2026